*What is Search Engine Optimization (SEO) for?

 The search engines (we deal with three: Google, Yahoo and MSN) list millions of web sites according to category.  When someone is interested in accessing a web site, he has two options:
A. He can know the specific URL and access it without a search engine search;
B. He can do a search engine search by category. This search uses keywords to facilitate the search. If he is looking for a company that offers packaging services and equipment, he may look for [packing services]. Words in [] indicate keywords. The owner of each website determines the specific keywords his site will be accessed for. In your case, somewhere in the site, there would be a specific reference to [packaging services]. If your website contains the key words you want to be searched for, then when someone types the key word – your site should appear.

Since there may be hundreds or thousands of companies engaged in the same industry (packaging), and they all want to be accessible for the same key words, there is a lot of competition for placement on the 1st page of the search engine. And those who are there are fighting to remain in their current positions - or improve.  If all the companies (your competitors) have listed the same keywords [packaging services], these become very competitive keywords and attaining a high ranking becomes a major challenge.

OUR GOAL IS TO HELP YOU CHOOSE THE KEYWORDS WHICH MOST ACCURATELY DESCRIBE HOW PEOPLE WILL LOOK FOR YOU ON THE WEB SO THAT PEOPLE WILL FIND YOU WHEN THEY SEARCH FOR THE KEYWORDS THAT BEST DESCRIBE YOU.

We accomplish this through optimization of your site – using the tools and methods described below.

OUR GOAL IS TO ADVANCE YOU TO A TOP POSITION ON THE SEARCH ENGINES SO THAT PEOPLE WILL SEE YOU FOR THE KEYWORDS PEOPLE WILL ORDINARILY USE.

*How we conduct an optimization campaign?

The search engines never reveal the criteria they use to rank websites. They actually spend millions of dollars to keep the information about how they work, as a highly guarded secret. Nevertheless, working in this industry for years, has given us very reliable insight as to what the search engines are looking for when determining the ranking of web sites by categories:

A. Well positioned websites boast a very specific internal organization - the programming information used in building the website is critical in facilitating the search engine’s ability to see, evaluate and rank the site. It does this based on many factors- including the meta tags which were used in formatting the home page and internal pages, internal links and optimizing for the relevant key words.

So at this early stage, when your new site is being planned or is under construction, EASY4HOST.com can be very helpful in offering crucial advise in the planning of the site. Our advice at this early stage can often prevent expensive and inefficient changes in the site once it has been completed.

B. The search engines also rely heavily on an evaluation of how important they consider the site, based on how many other sites link to your site. One of the services we offer is finding relevant and important links which enhance the “ranking value” by the search engines. As you become more important, your ranking improves. We have had impressive success - in very competitive markets - in bringing companies to the most sought after rankings on the first page of Google, through the use of innovative and creative tools and methods.

BRINGING YOU TO A TOP POSITION IS MERELY THE MEANS TO A GOAL. OUR GOAL IS TO INCREASE YOUR TRAFFIC, YOUR SALES AND MARKET SHARE.

USABILITY
Another important element in the success of a website (once people have visited it) is how effective does it convey your message and do the visitors know how to respond to the site. For example, if you want them to order, is it clear and easy for them to see the catalogue clearly, how to place an order, how to compute the prices + shipping, etc.  EASY4HOST.com can be very helpful in the early stages of web design in this key aspect as well.

SOCIAL NETWORK WEBSITES
There is a new generation of publicly controlled websites whose content derives from interest groups representing a wide range of target populations. Our efforts on behalf of a client often involve posting information on these sites, blogs, forums, etc.

We also create public relations campaigns, press release campaigns and other news generating campaigns which advertise your company, products and services to a broad range of internet users.    

TIME/WORK SCHEDULING
Website optimization is not an immediate or overnight activity. It requires months of consistent labor and efforts until one begins to see results and improved positioning and functionality. Sometimes significant results can take up to a year or longer, and clients must be prepared for an extended period of investment before seeing tangible results.